The Road to Rapid Growth: The Quick Quack Car Wash Story

 

September 22, 2026
5:00 PM PDT - 7:30 PM PDT
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California Chamber of Commerce
1215 K Street Suite 1400
Sacramento, CA 95814
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More than just your local car wash…Quick Quack Car Wash was founded in 2004 with just one location in Carmichael, CA.  Today, this brand has grown to be the 4th largest car wash brand in the nation, growing in ten years from just 18 locations in 2015 to over 340 locations today.  With thousands of employees, and a transition to private equity, Quick Quack is continually recognized as one of the fastest growing companies and best places to work.  Quick Quack is one of the fastest growing privately held companies headquartered in the Sacramento region.  
 

Learning Objectives

  • The Quick Quack story, growth and future ambitions
  • The transition to private equity and the difference that made to growth trajectories
  • Scalability at a rapid pace 
  • Operations and how Quick Quack is on the frontier of research and development
  • How Quick Quack has maintained an amazing culture, people and talent, not losing its emphasis on caring for the people in the company

Speakers

Matt Nichols
Chief Innovation Officer 
Quick Quack Car Wash
Matt Nichols | LinkedIn

Matt Nichols joined Quick Quack Car Wash in October 2020 and serves as the company's Chief Innovation Officer. In this role, he leads Quick Quack's equipment supply chain, research and development, and innovation initiatives, driving operational excellence and the advancement of industry-leading technologies.
 
Before joining Quick Quack, Matt led Fulfillment Operations for Amazon's Northern California Robotics Fulfillment Center, where he oversaw the launch and rapid expansion of Sacramento's first robotics-enabled fulfillment center. He managed a leadership organization supporting more than 6,000 employees while helping scale one of Amazon's most advanced operational facilities.
 
Prior to Amazon, Matt built an extensive career with General Electric (GE), where he was a graduate of the prestigious Operations Management Leadership Program. During his tenure, he held leadership positions across supply chain, manufacturing, and operations for power generation equipment, including renewable energy wind turbines. He directed manufacturing and supply chain operations throughout the southeastern United States as well as international facilities in Brazil.
 
Matt earned a Master of Business Administration from Clemson University and a Bachelor of Science in Mechanical Engineering from Brigham Young University. Throughout his career, he has lived and worked in 26 locations around the world, including Tokyo, Japan; Tel Aviv, Israel; and Salvador, Brazil, bringing a global perspective and diverse operational experience to his leadership at Quick Quack.

Kenny Williams
Chief People Officer
Quick Quack Car Wash
Kenneth Williams, SPHR, SHRM-SCP | LinkedIn

Kenny Williams joined Quick Quack Car Wash in 2014 and serves as the company's Chief People Officer. He oversees all aspects of the Human Resources function, providing strategic leadership for a team of Human Resources Generalists, Recruiters, Trainers, and Compliance professionals. His organization is responsible for talent acquisition, onboarding, team member relations, learning and development, workforce planning, compliance, and retention initiatives that support Quick Quack's continued growth and people-first culture.
 
With more than 20 years of human resources experience, Kenny has built a strong track record of developing high-performing teams and implementing programs that enhance the team member experience while supporting organizational success. His leadership is instrumental in fostering a culture of engagement, accountability, and continuous development across the company.
 
Kenny earned a Bachelor of Science in Human Resources and a Bachelor of Arts in Communication from California State University, Sacramento. He is also a Senior Professional in Human Resources (SPHR) certified through the Human Resource Certification Institute (HRCI), demonstrating his commitment to excellence and best practices in the HR profession.

Moderator: Emily Santanelli
Partner & VP Employee Benefits
USI Insurance Services
Emily Santanelli | LinkedIn

Emily is a Partner and SVP for USI in the Rancho Cordova, CA office. She has over a decade of experience in the wellness industry and employee benefits sphere. Her focus is on partnering with clients to help identify and implement long-term cost control measures, retention initiatives and health and wellness strategies. Emily hopes to build long-lasting, service-oriented relationships with each client, understanding their unique needs.

Emily earned her Bachelor of Science degree in Kinesiology from Texas A&M University. She spent ten years working at Cooper Aerobics Enterprises in Dallas, Texas focusing on wellness, consulting and forging long term relationships with community partners and businesses. After, Emily began her own wellness consulting company prior to joining USI. 

Emily has a love of community involvement. She currently serves on the Board of Directors for United Way California Capital Region and volunteers at her church. You will find her regularly speaking at HR Professional events, workshops and CFO roundtables as an industry expert.

Originally from St. Louis, Missouri, she and her husband, Vinny, no reside in Lincoln, California with their two children.

Evening Itinerary:

In Person:
5:00 pm – Networking + Registration
5:45 pm – Dinner Service with Drinks
6:00 pm – Speaker Presentation + Q&A
7:00 pm – Continued Networking + Desserts
7:30 pm – Adjournment

Registration closes at 6pm the day before the event.  

Please invite your qualified guests and once confirmed, send Micky ([email protected]) their contact information so she can register them as your guest. 

CPE Credit

One (1.0) CPE credit available. Field of Study: Business Management & Organization

Financial Executives International (FEI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

For FEI CPE credits, one credit hour equals 50 minutes according to NASBA guidelines. Some states boards may differ on how many minutes constitute a credit hour. Contact your state board for more information. For more information regarding administrative policies such as complaint and refund, please contact our offices at 973.765.1029.

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Tickets

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$100.00 Non-Member


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