Join us for a festive evening celebrating Día de los Muertos (Day of the Dead), a cherished Mexican tradition honoring family, remembrance, and the celebration of life. Adding to the experience, we’ll be joined by a special guest from the tequila industry who will share the fascinating history and heritage of tequila, how it is produced, and how the industry has evolved over the years. Enjoy an evening of culture, conversation, and connection as we learn a little, celebrate together, and raise a glass to this colorful and meaningful tradition.

Learning Objectives:

Speaker

Melanie Shelby
Founder & CEO
Enelalma

On January 16, 2024, Enelalma Tequila officially launched—crafted in the Los Altos region of Jalisco and built without shortcuts or compromise. Añejo followed in August 2025, with Reposado slated for Q3 2026 as part of a deliberate portfolio expansion.

To date, we have raised $1.4M from friends, family, angel investors, and lead investors—and sold more than 4,000 bottles through disciplined self-distribution—demonstrating early market validation and operational execution within the prestige segment.

Before entrepreneurship, I operated at the intersection of strategy, governance, and economic access across airports, utilities, food and beverage, insurance, stadiums, and arenas—industries where regulation defines opportunity. That work generated more than $12.7 billion in economic impact for diverse suppliers, expanding access to market share, ownership, and scale.

Service remains foundational to my leadership. I served as Board Chair of the Alameda Health System Foundation, supporting a $1.5 billion public health system across Alameda County, and held both governmental and gubernatorial appointments advancing equity, economic development, and sound public policy. Additionally, I served on the Board of Trustees of the State Bar of California, contributing to governance oversight of the nation’s largest state bar.

Evening Itinerary:

In Person:
5:00 pm – Networking + Registration
5:45 pm – Dinner Service with Drinks
6:00 pm – Speaker Presentation + Q&A
7:00 pm – Continued Networking + Desserts
7:30 pm – Adjournment

Registration closes at 6pm the day before the event.  

Please invite your qualified guests and once confirmed, send Micky ([email protected]) their contact information so she can register them as your guest. 

CPE Credit

One (1.0) CPE credit available. Field of Study: Business Management & Organization

Financial Executives International (FEI) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

For FEI CPE credits, one credit hour equals 50 minutes according to NASBA guidelines. Some states boards may differ on how many minutes constitute a credit hour. Contact your state board for more information. For more information regarding administrative policies such as complaint and refund, please contact our offices at 973.765.1029.