Please join FEI Sacramento and Jessica Reddig, VP of Premier Partnership at iHeartMedia, as she navigates through creating an effective marketing plan from inception to completion and discusses what marketing trends consumers are leaning into.

Learning Objectives:

• Be able to define marketing goals & objectives
• Be able to define your target audience
• Be able to research marketing tactics & competition
• Be able to plan your timeline & budget
• Define what success means to you and how to measure it (KPI's)

*Individuals who register as a Qualified Prospective Member must meet FEI's Membership Qualifications.

Speakers: 

Jessica Reddig VP Premier Partnership - iHeartMedia, Inc.